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You are here: Home -> Mobiles -> SMS -> SMS influence on Industry Sectors SMS in Movies Multimedia Handset Growth Still Low in Europe - Oct 13 2Hollywood Waking Up To Cell Phones - Jan 16 2004 Two of the biggest studios in Hollywood, Paramount Pictures and Universal, have signed up with mobile content delivery company mForma, to develop game-based services for cellphones, reports WirelessWeek. For Paramount, Mforma will make games out of two Paramount classic hits: "Days of Thunder" and "Beverly Hills Cop. For Universal, Mforma will be bringing the studio's most-famed classic monsters to wireless devices for play. A Dracula game is already available to Sprint PCS Vision customers. Other monster movies slated to become games include, "Frankenstein," "The Bride of Frankenstein," "The Mummy," "The Wolf Man," and "The Creature from the Black Lagoon." Mobile Gaming Goes Big Time - Nov 11 2003 According to U.K. research firm Analysis the mobile-gaming industry generated revenue of $255 million last year and is expected to reach $3 billion by 2005. With carriers rolling out the high-speed data networks they've promised for years, accessing games will become an easier experience. The phones themselves are also coming preloaded with a dizzying array of games that are light-years beyond Snake and Tetris. Finally, Hollywood studios are beginning to see the mobile market as an interesting channel for distributing content tied in to new releases. Mobile gaming is definitely looking good.
High-Tech Word of Mouth Maims Movies - Aug 17 2003 The LA Times looks at how word of mouth has long been an element in a film's success or failure. But bad buzz, fueled by text messaging and the internet has accelerated the pace of communication so much that Hollywood feels the reverberations at the box office almost immediately. This telling example should strike terror into the hearts of studio executives: "On opening day, a teenager coming out of "The Hulk" "whipped out her cell phone, tapped out a message telling her friends exactly what she thought of the movie - and the verdict was brutal. Fatima's pan was all her friends needed to convince them to stay away. And they told their friends. Soon the chatter would end up in a girls Internet discussion group, where all the world could see what a few teenagers in Manhattan Beach thought about a movie". Instant word of mouth, as a trend, probably traces back to 1998 in Japan with the release of "Ringu". "The cerebral horror flick that inspired a U.S. remake ó "The Ring," which was released last fall ó caused a sensation in Japan. And in a technology-forward country with lots of cell phones, instant word of mouth became the fuel that lighted that film's box office success. The power of instant feedback ó good or bad ó was immediately apparent.
Singapore Theatre Trials SMS tickets - Jul 22 2003 On a trial basis, The Esplanade Theatres of Singapore are allowing cell phone users to book a seat for a concert online, and use an SMS "receipt" as the "ticket" to gain entry, according to 160characters.org. On the night of the concert, they dial a number at the door using their mobile phone and their booking details will be displayed on a terminal for the usher to let them in.
Hollywood Leads Mobile-Marketing Charge - Jun 11 2003 Hollywood is increasingly turning to mobile marketing schemes, to connect with tech-savvy fans and build excitement for blockbuster releases, reports Instant Messaging Planet. Following tie-ins with the new Lara Croft movie and Phone Booth, two other hotly anticipated summer releases, "The Hulk" and "Legally Blonde 2: Red White & Blonde," also signed up for ambitious mobile campaigns, which included everything from text-messaging sweepstakes to themed ringtones. Ringtones, games, green graphics and sound effects were available to Hulk fans on hulkmobile.com, launched on the day of the movie's release "Legally Blonde 2" offered a variety of text-messaging content and services tied to the movie. Elle Woods fans could sign up for blonde jokes, trivia, movie information, and enter a sweepstakes by sending the message "LB2" to the short code "BLNDE." |
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